JigifySkills Business Challenge 2026
Real companies. Real projects. Real learning.
A national digital learning program where students work with real challenges from real companies – in a safe, professional and competition-based framework.
A pilot project for Norwegian upper secondary schools – where we test a new and practice-oriented learning model that connects schools and business in a way never seen before.
International launch coming soon – international schools can already register interest now.
What is JigifySkills Business Challenge?
D-SAT / JigifySkills Business Challenge is a pilot project for Norwegian upper secondary schools, developed to test and validate a new learning model that combines simulation, real company projects and academically anchored competition.
In the project, students work as a professional team: they train skills in simulations, solve real company projects and deliver solutions directly to the company that selects the winners.
The pilot is first conducted in Norway, but the model is developed for multiple countries. International schools can already register interest to join when we open internationally.
Key points:
Real company projects
Structured learning journeys linked to curriculum
Simulation-based skill training
Competition with prizes and professional assessment
Why D-SAT is needed – right now
Solves challenges with the practical learning crisis
Meets curriculum requirements for real-world learning
Gives students real mastery and motivation
Strengthens collaboration between schools and business
Gives teachers documentable professional assessment
Does not require work placements or extra organization
This is not a side project – this is an effective professional model that fits right into teaching.
How JigifySkills Business Challenge works
Step-by-step learning journey:
1. The company provides a real problem
This becomes the foundation for a concrete student project.
2. JigifySkills creates a structured learning journey
Company and market analysis → Production → Feedback → Final delivery – linked to competency goals.
3. Students train skills in Hubro
Here they learn analysis, target groups, messaging, strategic choices and collaboration.
4. Students get access to the project
Brief, target group, delivery requirements.
5. Students work in teams and deliver solutions
Video, presentation or campaign concept – defined per project.
6. The company assesses and selects winners
Quality determines the outcome — just like in working life.
What students learn – in practice and academically
D-SAT gives students both the practical skills that business demands and the academic competencies the curriculum requires. Everything is easy to integrate into the school's annual plans.
Practical skills (sought after in working life)
Subject-specific skills (linked to curriculum)
Marketing and Management:
Segmentation • Target groups • Messaging • AIDA • Campaign design • Ethics • Branding
Entrepreneurship:
Idea development • Value proposition • Real customer problems
Economics / Financial Management:
Budgeting • Costs • Basic financial understanding
Sales and Service:
Customer value • Needs understanding • Communication
Media Production / Language:
Communication • Scripting • Digital storytelling • Rhetoric
Integrated into teaching
Professional support and feedback throughout the learning journey
In JigifySkills Business Challenge, all students get a safe framework, professional guidance and ongoing feedback that helps them develop through the project.
The goal is not that everyone should be experts – but that everyone should experience progression.
All participants receive:
- General professional guidance throughout the learning journey
- Feedback that helps them progress
- Clear expectations and frameworks
- Opportunities to try, fail and improve
- A safe model that supports reflection and mastery
- With good effort, drive and willingness to learn, students can go far
Extra coaching – for students who really commit (exclusive)
Some student teams show a high level of effort, ambition and willingness to improve.
These can be invited to receive extra coaching from JigifySkills – more targeted and professionally directed guidance that:
- Further elevates quality
- Gives the student team insight into industry standards
- Helps strengthen concept, pitch or production
- Prepares them for company assessment
Coaching is not guaranteed for everyone — it's an exclusive opportunity for teams that put in the most effort and show potential to deliver at a high level.
Coaching from companies (when relevant)
If the company behind the project sees extra potential in student contributions, some teams may be offered direct coaching or feedback from the company itself.
This only happens where relevant, and is an extra opportunity that can open doors for students who deliver something special.
Example project: The Advertising Specialist
The Advertising Specialist is one of the learning journeys in JigifySkills Business Challenge – a realistic advertising project where students work as a real advertising agency, with a real client and a concrete problem.
Teaser:
A Norwegian company is launching a new product and needs help reaching young people.
Students receive a professional advertising brief and must develop:
- Target audience analysis
- A clear communication concept
- A short advertising film or social media campaign
Register your interest to learn more about the full project and how to get started.
Competition structure (presented in detail at launch event)
All projects come from real Norwegian companies
Students participate individually or in teams
Submissions are sent digitally via JigifySkills
Companies assess and select winners
Prizes vary per company (revealed at the event)
JigifySkills handles rights, consent and privacy
What teachers and students who participated in development say
This is the first time JigifySkills Business Challenge is launched at scale – but we have already collaborated with several schools in the development phase. The results have been very strong. Here are some of the feedback:
"This was a very good program for the students. They responded better than I expected and put in more work than usual. I like that we consciously incorporate subject terminology – this way I can naturally weave theory into practice. The program was perfect for my group, students got to use their personal strengths, and it gave room for different types of students to succeed. This shows we can set the bar above regular upper secondary curriculum when students are motivated. All in all, I give the program 10 out of 10."
Elisabeth Tonaas Fauske
Sales, Service and Tourism, Drømtorp Upper Secondary School
"The level was significantly higher, and the milestones along the way made students far more motivated. The program is highly relevant for economics, marketing and innovation – and the connection between simulation and film made students understand the whole picture in a completely new way. Even when it became challenging, they experienced that this is how working life actually functions. Very educational and directly transferable. I give the program 9 out of 10."
Britt Susan Roland
Business teacher at Sandefjord Upper Secondary School
Student feedback
Based on student surveys from the final project:
Ready to join from day one?
This is a pilot project for Norwegian upper secondary schools, developed to test a new and exciting learning model that bridges schools and business.
The model will be launched internationally after the pilot phase.